A. BAXTER HALL
Web Developer & Award-Winning Digital Creator
Building Websites
Since 2017
I am a full-stack web developer building award-winning interactive content and web platforms for major Canadian B2B publications. My work spans interactive case studies, D3.js data visualizations, WordPress enterprise multi-sites, custom plugins, React applications and e-commerce integrations.
Prior to entering the technology field, I was a butcher at Sanagan's Meat Locker, a cook at Bar Isabel and staged at Michelin-starred Luksus at Tørst in Brooklyn. After attending BrainStation to switch my career path, I haven't looked back. Outside of work, I build automated trading systems in Python, experiment with blockchain technologies, and leverage AI-assisted development tools to push what's possible.
I currently play bass in a Post-Hardcore band called Oust in Toronto (featured in Absolute Underground in 2025) and previously played bass guitar in Inherent Vices while living in Vancouver (featured in The Georgia Straight in 2012).
What I Do
Frontend & Full-Stack
React, Next.js, TypeScript, Tailwind CSS, Redux/Zustand, GraphQL, Node.js, Express, Flask, Stripe API, WCAG/AODA accessibility, Core Web Vitals optimization.
Interactive Content & Data Viz
Award-winning interactive case studies, infographics, D3.js data visualization, scroll-based narrative design, GSAP & Framer Motion animations.
CMS & Digital Publishing
WordPress enterprise multi-site, Drupal, Shopify, PHP theme & plugin development, Genesis Framework. Major Canadian publications including Advisor.ca, Canadian Underwriter, Truck News.
Python & Automation
Automated trading systems, data pipelines, API integrations, WebSocket real-time data streams, PostgreSQL, MongoDB, MySQL, multi-module application architecture.
Blockchain & Web3
Smart contract interaction, on-chain data verification, prediction market integrations with Polymarket, Web3.py.
DevOps & Infrastructure
Docker, CI/CD with GitHub Actions, AWS (S3, Lambda, Amplify, CloudFront, ECR), Vercel, Lando, Nginx, cloud deployment on Koyeb and Railway.
Testing & QA
Jest, Cypress, Vitest, unit/integration/E2E testing, cross-browser QA, design systems, Storybook, component libraries, design tokens.
AI & Development Tools
Claude Code, Cursor, prompt engineering, LLM integration, agentic workflows, Figma, Agile/Scrum methodology.
Email & Marketing Tech
Responsive HTML email templates, MJML, PHP template engines, email deployment platforms (CF MediaView to Omeda migration), newsletter systems.
Analytics & Ad Tech
Google Analytics, Google Ads, Google Tag Manager, Google Ad Manager, custom ad units, audience segmentation, campaign performance reporting.
Award-Winning Work
2026 Jesse H. Neal Awards
Best Use of Multimedia Storytelling
"The Rise and Fall of TruStar"
Published at Canadian Underwriter
2025 Canadian Online Publishing Awards
Best Industry Feature
Interactive Case Study with Canada Life: "Segregated Fund Policies"
Published at Advisor.ca & Conseiller.ca
Best Content Marketing Campaign
Infographic for Sun Life Global Investments: "Is 65 the new 45?"
Published at Advisor.ca
Portfolio
Interactive Content
Client Websites
Platform Development
Enterprise-level tools and platforms
Newsletter Toolkit Plugin
Custom WordPress plugin powering email newsletters across 10+ publications. 28 modular content block types, email service API integration (Omeda), Outlook conditional rendering, responsive email templates, ACF-based builder interface, multi-site deployment.
Enterprise Publishing Infrastructure
WordPress theme development, Docker containerization, CI/CD pipelines via GitHub Actions, custom RSS feeds, audience analytics integration, and cloud hosting management across a portfolio of B2B media properties.
Side Projects
Polymarket Trading Platform
Multi-strategy automated trading system for prediction markets. Real-time WebSocket data, on-chain blockchain verification, Discord integration. 4,000+ lines across multiple strategies.
Market Intelligence Bot
16-module Python application monitoring 250+ securities. Technical analysis (RSI, MACD, Bollinger Bands), volume screening, market signal detection, and automated Discord alerting.
Copy Trading Engine
Real-time trade mirroring system with 3 copy modes (fixed, percentage, scaled), safety limits, state persistence, and sub-2-second polling.
Job Search Intelligence Platform
Full-stack job search platform with multi-source scraping (LinkedIn, Indeed, Glassdoor), auto-tiering, Flask API, and a React 19 analytics dashboard with filterable job tracking.